Blizzard a No-Show at E3 Again

Date:2009-03-09 02:32:34

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Blizzard a No-Show at E3 Again
Within the first three months of this year, Activision Blizzard raked in nearly a billion dollars. The company's first-quarter revenues in 2009 netted $981 million, more than it expected. Retailers sold 2.8 million copies of Wrath of the Lich King within 24 hours, making it the fastest-selling PC game in history. While the U.S. economy is frantically trying to claw its way out of a recession, consumers keep shelling out hard-earned cash on video games. Almost paradoxically, they continue fueling one of the most cunningly-crafted business machines the gaming industry has ever known; the MMOG market. Perhaps it's just a creature comfort that consumers aren't willing to part with. Or maybe $15 per month is a pittance in exchange for the ability to escape the real-life, econo-political "monsters" stalking us at every turn, if only for a couple hours. Whatever the case, the numbers don't lieit's a good time to be Blizzard. It also will be the best time of Blizzard customers, the WoW players, the Cheap WoW Gold farming.

And just beyond the horizon, the highly-anticipated Starcraft II and Diablo III are nearing the final and post-production phases, respectively. Fans obediently surrender to the rabid, mouth-foaming frenzy of the hype machine, hunting rumors down like prey and eagerly devouring even the smallest scrap of news tossed from the table. So today, during the final hours of the 2009 Electronic Entertainment Expo, as publishers tear down their elaborate displays and send their scantily-clad "gamer-girls" back to their modeling agencies, the question of both journalists and fans alike still hangs in the air: "Where the hell was Blizzard?"

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